ABOUT THE EVENT
DISCOVER HIDDEN LONDON,
UNVEIL CLUES AND WIN PRIZES
In September 2011, Swarovski’s iconic cinema spot ‘DISCOVER YOUR LIGHT’ launched on big screens in London. To celebrate this exciting move into cinema, we collaborated with interactive US games specialist SCVNGR to create an exhilarating Swarovski Treasure Hunt across London.
A UNIQUE COMPETITION
On the 24th of September, DISCOVER YOUR LIGHT took over the streets of London. Guided by smartphones using the SCVNGR app, team searched the city unveiling clues, searched for glittering prizes, interacted with the product and competed to win the ultimate trip of a lifetime.
AN EXCLUSIVE EVENT
After the exciting event, the teams
returned to an exclusive Swarovski
after-party with a prize giving
ceremony at a secret venue.