Swarovski sparkles at the Golden Globe Awards 2011

Los Angeles / 2011

COMING UP NEXT

A Tinseltown staple in every way, Swarovski crystals enhanced not only the set, but also the atmosphere of this prestigious Awards ceremony. The illuminating crystals were incorporated into the circular stage piece where winners accepted their awards, and created a shining path accenting the steps leading up to the stage and on stage. In total, the room glittered with over 55,000 Swarovski crystals, especially flown in from the company’s headquarters in Austria, in 11 different shapes and various sizes.

Oscars 2011: Swarovski shined cente...

Oscars Los Angeles / 2011

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Swarovski held an exclusive pre-screening of the BLACK SWAN on the 17th January for London’s fabulous fashion press. Watch this short video to find out what they thought of this Oscar nominated film.

Black Swan Pre-Screening event

/ 2011

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Swarovski shares the big screen with stars Natalie Portman, Mila Kunis, Vincent Cassel and Winona Ryder in the upcoming psychological thriller, BLACK SWAN. Directed by Darren Aronofsky, BLACK SWAN takes a thrilling and haunting journey through the psyche of a young ballerina whose starring role as the Swan Queen turns out to be a part for which she becomes frighteningly perfect. Kate and Laura Mulleavy of Rodarte created the “Swan Lake” ballet costumes for BLACK SWAN and turned to their long time friend and supporter Swarovski, who donated nearly 250,000 crystals, weighing 40kgs for the ballet costumes, to add drama to the dark, romantic aesthetics of the pivotal ballet scenes. Rodarte worked with Swarovski crystals on the Black Swan and White Swan costumes as well as the diaphanous white gown worn by Natalie Portman’s character. Additionally, the now iconic Black Swan crown designed by Kate and Laura Mulleavy, which is featured in the film’s poster, was hand crafted in burnt copper with Swarovski crystals entangled in the metalwork.

Black Swan: Behind The Scenes 2010/...

/ 2011

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In 2010, Swarovski enlisted multimedia artist, photographer, and director Bruno Aveillan to make a cinema spot with them that would conjure Swarovski’s more than one-hundred-year heritage on the big screen. Propelled by the vision of using film as a medium for conveying Swarovski’s charisma and grace and mastery of light, as well as a portrait of the spirit of crystal and beyond, the team ventured to Turkey, traveling from Istanbul to a salt lake outside of Ankara. There, they began filming what was to become a tale of brilliance and movement. The cinema spot represents a major step forward for the Swarovski brand – one that springs from the true collaboration of Swarovski and the film’s director. They created the spot independently, without relying on a costly outside agency.

DISCOVER YOUR LIGHT

/ 2010

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INFO

Date:
3/7/2011
Location:
Los Angeles
Info:
Attendees at the 68th Annual Golden Globe Awards, along with the millions of viewers who tuned in to watch the telecast last evening, were treated to a spectacular yet intimate set design created by Brian Stonestreet featuring over 3,000 hand crafted strands of custom designed Swarovski crystal weighing close to 3,000lbs and shimmering with over 30,000 crystals. This is the first time Swarovski crystal has graced the ballroom of The Golden Globe Awards. The crystals hung around the room as elaborate chandelier-inspired installations.

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